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The Psychology of Clothing: How What We Wear Affects Our Mood and Behavior

Majority of us classify our clothing collection into separate groups, such as professional clothing, weekend wear, and casual apparel. However, little did you understand that something as straightforward as wearing a pair of white trainers may initiate a chain reaction of psychological reactions which can literally alter your feelings, your behaviours, as well as your cognitive capacities?

Indeed, that's true. Complicated and encompassing numerous aspects of the human experience, encompassing cultural backgrounds, symbolism, neuroscience, sexuality, and more, is the psychology of clothing. Design and clothing have a wide range of psychological effects, including the manner in which we feel about ourselves, how other individuals see us, and how self-assured and secure we are.

The psychological study of clothing additionally addresses ideas of self-worth and identity, like

  • Conformity
    Do you wear garments that adhere to societal standards or ones that question and challenge them?

  • Expression of oneself:
    Do the clothes you wear communicate your values and thoughts to other people?

  • Cultural identity:
    Do you dress in a way that represents your cultural identity?

  • Gender roles
    Do the gender standards and norms that are associated with clothing bolster them, or do they question and defy them?

    These instances even have a name in science. The concept of "enclothed cognition" refers to the notion that our conduct, mindsets, traits, moods, as well as the way we engage with each other are all impacted by what clothes we wear.

    Talking about the term enclothed cognition we get to know through various researches that this term was found around 10 years back and this term was described to explain the effect clothes has on a human brain particularly on their emotions,attitudes,self evaluations and communications with others.

    according to a study that was done by scientists in which they gave lab coats to participants saying that those were doctors lab coats and performed an experiment. The result was that the participants performed well when they were told that the coats were of doctors as compared to artists. Therefore, the scientists came to a conclusion that wearing different clothes alters one's pyschological processes. However, the symbolic significance we attribute to different articles of clothing additionally impacts these mental changes, meaning if one wears clothes that are a symbol of intelligence he or she may feel smarter and confident enough.We even evaluate people by what they're wearing and the scenario they are in. As a result of how clothes make us feel, it might seem that we additionally evaluate our positions and ourselves depending upon what we are decked out in at any given moment.

  • Being dressed up in a suit
    When we talk about dressing for success the first thing that comes to our mind is getting dressed in a suit. It appears that dressing appropriately for work and in organised clothing puts us in the correct frame of mind for running business.

    A study was conducted in which men were split into two groups the first contained men wearing sweatpants and the other group consisted of men suited. The result was that men who were in formal clothes won $2 Million in a business deal compared to those who wore sweatpants.

    Psychological benefits of being dressed in a manner that conveys an elevated social status, according to the professionals, increased domination and professional efficiency during tasks that are competitive. Amazingly, when we dress in suits it makes us feel more confident and powerful in seminars,conferences,meetings or any important business deals. It additionally increases the hormones needed to display power.